Search Engines Rankings

What to do when site drops down from its ranking on search engines

Due to changing nature of search engine algorithm, your site may show a great fall in its ranking on search engine results pages. Such drops force you to analyze the factors responsible for it. If you have a well optimized site and good SEO practices followed for your site, then you should follow the following steps:

Building quality links to your site:

Its tough job for people to keep themselves silent for few days when they find their site’s ranking down. Further moving towards the next steps mentioned below, you have to keep yourself busy. This is important to avoid doing anything that may be harmful for your site. The best solution for this is building good quality solid links for your site as it never do harm for your site as well as make you feel that you are doing something for your site.

Get yourself relaxed:

You should keep yourself relaxed instead of editing your site because slight modifications to your site content are not going to make many improvements in your rankings. These changes may also be harmful for your well optimized content and targeted phrases.

Analyze the sites that have beaten you:

You should analyze the sites that have outranked you and try to find out what they have done. You should try to find out the practices that they are following .You should analyze their on-page optimization and have a brief look at their keywords densities , meta tags, and site content and the no of indexed pages as well as back links. If you find common features among the entire site that have hold the top positions then you will easily find what you are missing. If there is no common trend then you won’t be able to analyze much on small sample.

During your backlinks analysis, try to judge what strategies they're using, how their links look like on the page and what anchor text distribution they've got. Finally, you should collect the data based on your analysis and move to the next step.

Take proper action:

Once you have collected the data based on your analysis, and then evaluate what the factors among those are really beneficial for you. Based on your data you may now figure out a strategy that you would like to follow. Your research on the data for preparing a strategy may take even few days. Last step is to follow the strategy that you have decided. It might be productive. Contact US