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There are certain important Guidelines need to keep in mind during making Link Exchange are given below:
1. Sufficient time should be given in order to achieve a correct email address. This will make the possessor of the website realize that you have given time and effort to contact them for a genuine link exchange.
2. Your email must be very clear and to the point and it must include your name at the end of it. This will make aware of the person about your identity.
3. If you are contacting then it’s your responsibility to upload links to your website first. Approaching someone and let them know that they must add your link first is not a good practice.
4. Your URLs should be working. It’s nice to match URLs with the theme of websites.
5. Looks of the websites matters very much, the website must be very good looking. Professionalism is one of the factors that inspire people to have a link with you. A poorly designated website does not attract people.
6. Extra efforts are required to attain a high link for the websites on a search engine. They need you less than you need them, because they have already acquired the position where you wanted to be.
7. If you are not having your own site then does not claim to do so. When you get several mails from many different people claiming that they own the site and you should link now, will just make potential link partners realize that you are not honest.
8. You should list all the sites where you have visited and those where you have successfully linked so that the same mail is not send to the same webmasters again. This does get a little irritating. You should make a note of the company that owns the site. Then when you visit another site with the same company then you will be knowing that you have dealt with them.
9. You should not waste time of people with poorly designed websites, badly written emails or general bad practices. Contact US
It’s very common thinking in one’s mind that where one should put his efforts for maximum return? Strategic link building is the solution for maintaining your competitive position in the online marketplace that already exists.
If you've put all your efforts, hard work for a link building campaign then you expect to have some impressive links. But actually many people are disappointed with the trickle of links and the trickle of traffic that are produced by their efforts .If this is the case then you are required to go back a bit and re-evaluate your linking strategy. Are you really giving enough attention to your strategy?
What is the online marketplace?
When potential clients search for an answer to their problems, they'll try to find the solution on Google, they'll check directories, read articles and product reviews, and evaluates competitors. These sites are used by your potential customers for this make up the online marketplace around your industry. You require thesesites to be on and your linking strategy must get you there.
A perfect link building strategy is not about, “I'm looking for 100 links from websites with a minimum Page Rank of 5” but rather it says, “I want 100 links from the most significant information websites that my clients and potential customers regularly use.”
1. be aware of your marketplace
Are you aware of your marketplace? Are you aware of market sectors for which you are giving your services? How do these different sectors rank in terms of importance to your business?
You may take it as you're selling to ‘the technology market’ and you are looking for relevant technology portals like Tech-web. But the important thing is that you must know what significant niche is existing within that market? You should typically look for between 4-6 significant niches from which to produce links. From those, build a minimum target list of 225-250 important sites and concentrate your efforts on these top sites.
2. Good content development
There's no other substitution for good contents. The customers always look for good contents. Content makes up search engine rankings and also encourages others sites to link to yours.
But these must not be published just for the sake of having something for search engines to index. Every piece of content on the sites must be serving some purpose - it must support your sales position and take your customers a little further along the sales cycle.
3.Assure well written content
The contents must be well written. You must be aware of the words that people generally use looking for your products. And these words must be used into your titles and descriptions, headings and su
4. Look at media sites
Media sites have large audiences of information - get coverage and a link to your site. this will you provide traffic to your site. And a percentage of that audience will also to you because the media site did. Links attract links.
When you get an identity on your market sectors, and collated your list of about 250 link targets, separate the high profile portals or information sites from the rest of the list and start with these sites. See if any of the portals possess a ‘submit an article’ or ‘write for us’ page. If they do, make sure you use it - it's an easy and valuable way to get coverage and links for your business.
5. Issuing online press releases
You should submit your release to a newswire so that they can distribute your news to thousands of journalists and editors on their database. Such releases can be picked up and covered by both national and local media and are certainly worth doing.
But perhaps the best way of getting media coverage quickly is to use the knowledge, experience and contacts collected by others.
6. Roll of non-media sites
Non media sites also play an important role So move on to the non-media sites left from your top 250. Any editorial coverage or links that you have already achieved will help your cause. Other sites will be more likely to link to you if you have been mentioned by an editorial site they respect.
Most of these sites provide you one way links while others will ask for a reciprocal link. As you are asking only top sites then it makes sense to agree.
7. Monitoring and evaluation
Monitoring and evaluating is not for simply counting how many links you have managed to get. Monitoring and evaluation is very important to check.
