Friday, July 31, 2009

Software Development Outsourcing India

Software development outsourcing to India has become very popular over the last few years. This is merely because of affordable services providing companies in India.

Many business owners focus on India for lower costs. The most remarkable thing in India is the caliber of the computer engineers and their skills. The cost savings is the extra benefit. The work culture and atmosphere of most of the Indian Software Development Company's are now CMM or CMMI level Standard. Software development companies of India has three dimensional service structure delivering end-to-end solutions in a variety of industries, technologies and service practices - maximizing the value delivered to its customers through a diversified, adaptable and synergetic business and service model. By improving reliability, speed and agility, these companies enable their customers to achieve sustainable differential advantage over their competitors.


The reasons behind increased popularity of India for outsourcing its software development services are:

*Cost efficiency of IT outsourcing in India

*Standard quality services

* Reliable communication facilities

* technically advanced outsourcing firms in India

*Stable government facilitating IT growth

*Positive and Encouraging Policies by Indian Government

When processes are off shored to India, companies not only get the advantage of low cost but also experience improvement in productivity and quality. These are the reasons that motivate offshore outsourcing to India. Contact US

Tuesday, July 28, 2009

Mobile Search Engine Optimization

Mobile is now a very popular medium for people to get connected to their friends and world around. Now, mobile phones also provide the facility to access Internet easily that helps people to receive email alerts, communicate with friends, net surfing and much more. These features of mobile have made it as an effective means of marketing and increasing their sales. People send messages consisting of details about their products and services. These mobile promotion services are also available at affordable costs depending on your needs. The companies offer with various mobile marketing services:

· SMS (Short Messaging Services) Marketing

· LBS (Location Based Services) Marketing

· MMS (Multi-Media Messaging Services) Marketing

These companies send the mobile users on a particular network, an advertisement about the services and products being offered by you. Since product or service is reached to many people at a time; it becomes a much cheaper way of promoting the products and services. The more benefits of mobile SEO are:

· Provides freedom to interact anytime & anywhere

· Offers personalized communication with all customers

· Computerize and shared out messages based on criteria

· Provides advanced tracking and reporting

· Powerful follow marketing

· Easily the messages and alert can be managed & sent

You can employ one of search engine optimization companies that offer mobile marketing services to promote your business. Contact US

Friday, July 24, 2009

Email Marketing Services to Improve ROI

Email marketing systems is a process use for promoting your business and Build relationships. Make sales. Promote your goods. Gather data. Benchmark's email marketing software delivers powerful, user-friendly and affordable tools to create, send and track high-performance email and newsletter campaigns.

Know the Right way

Generally email marketers follow the software to perform this process but actually it is not effective, it is well know that by using software we save the time but another hands we lost the efficiency and importance of email –marketing, Email marketing software follows a fool-proof process of contacting the potential customer from a database, seeking permission to send e-mails, removing names of disinterested contacts from the database or tagging them appropriately and directing emails to a consenting population. Database access, selection of relevant contact id and sending out initial communication are aspects that these agencies are adept at. Most of the time it can be seen that emails send by software drop in junk mail and nobody care it. In other way if peoples send the mail one by one so it will more effective comparisons, email send by using software and tools.

Effective time utilization

When the activity of identifying and sending targeted communication is handled by an external system, you are better able to put your time into creative and managerial efforts. You will find yourself better able to involve yourself in truly strategic work once the high volume work is taken off your shoulders by professionally designed software. The software will be able to provide regular reports of mails sent and responses received as a method for changing strategic direction and techniques.

Spam kills email as direct marketing vehicle - Yes or No?

Remember few points before starting email marketing. Send email only to those prospects and clients who have "opted-in" to receive it. Under no circumstances should you "SPAM" potential clients. Do not forget to offer the opt-out option for recipients willing to unsubscribe. Once a new customer signs-in send confirmation email. Respond to customer email inquires promptly, without delaying for more than 24 hours. Remember to include website link in your email so that prospect customers click through the link. Make your email marketing content and template promotional, you may offer download or special discount offer, you may also offer learn or know more option with a link to your website. Contact US