Monday, September 14, 2009

How To Develop Successful Link Campaign

Leading search engines rely mainly on back links to get a site rank well on the top of the search results pages. The quality links get more preferences and hence are very valuable. A successful link building campaign strengthen your site by developing quality incoming links to your site. Here some of the strategies are mentioned to develop a successful link campaign:

Link Exchange or Reciprocal Links: After getting listed your site in some directories, create a resource page on your site and try to exchange links with the sites of companies you already work with. The business that you recommend should be carefully selected. You should add only those links to your site if it is making a good business sense.

Publish Articles Online: Publishing articles relate to your business and their appropriate submissions is also one of the effective ways of increasing link popularity .These article should be informative having a link of your site. These online publications will either link your article directly on your site or post the article on their site along with your contact info.

RSS Feed: RSS Feeds helps you in getting your articles available immediately to the websites that want to syndicate your content on their site. RSS feeds link back to the website where the article is present.

Online Press Releases: On-line press releases help your site in getting link popularity. The press release should be optimized for specific keywords.

Blogs: Generally people use blogs to express their views and keep themselves connected with others having similar interests. Through blogs you can increase the popularity of your site and interact with your target customers.

Affiliate Programs: For a successful link building campaign, you may also an affiliate program. If you want to increase sales of your business, develop an affiliate program and place a link from their Website to yours pointing directly to your site instead of affiliate program's site. Contact US

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