In the first part of this article, I have talked about the domain name, importance of Meta tags, and headline tags. Now, the rest of the things are described in this article that helps you getting a top ranking in search engines like Google and Yahoo.
Keyword Density and Content: For search engines, keywords density of the keywords in the site content matters very much. If a particular keyword or phrase has a higher density in the particular web page, then the probability of occurrence of that page on the results page of the search engines gets increased. But this is not applicable for all search engines, as most of the search engines use different algorithm of evaluating the average keywords density. The insertion of keywords at different locations has different impact on search engines result. You should use the keywords in your sentences in a very efficient manner. Content is the king for getting a top position on search engines like Google and yahoo. The content should be unique, qualitative and relevant. Quality and relevancy shows you top on search engines.
Anchor text: In very simple words, anchor text is the text that appears along with your hyperlink. It signals search engines about the content of your web page. It shows how much your content is relevant to a keyword. So, you should keep your anchor text relevant to your landing page.
Quality incoming links: The links from other websites that point to your site are called as inbound links. Search engines like Google and yahoo rely heavily on inbound links. These links reflects the importance of your site. An incoming link from the sites having high PR is given much more value than those coming from lower PR page. So, quality links strengthen your site as well as its probability of securing a top position on search results page.
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